{"id":16385,"date":"2021-03-24T11:12:09","date_gmt":"2021-03-24T11:12:09","guid":{"rendered":"https:\/\/serigrafiaeo.com\/?p=16385"},"modified":"2021-04-22T22:07:15","modified_gmt":"2021-04-22T22:07:15","slug":"nueva-imagen-de-marca","status":"publish","type":"post","link":"https:\/\/www.serigrafiaeo.com\/gl\/nueva-imagen-de-marca\/","title":{"rendered":"Present\u00e1mosvos a nosa nova imaxe de marca"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Na Serigraf\u00eda Eo estamos moi ledos de contar cunha nova imaxe de marca, pensamos que nos identifica mellor e que poderemos estar m\u00e1is preto dos nosos clientes. Polo tanto, a continuaci\u00f3n present\u00e1mosvos o novo logotipo, e para que podades entendelo, saber o que significa e c\u00f3mo queremos mostrarnos a partir de agora, compartimos os motivos do cambio : )&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a1Esperamos que vos guste!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A intenci\u00f3n \u00e9 manter a tradici\u00f3n coa que traballamos desde sempre, pero actualiz\u00e1ndonos d\u00eda a d\u00eda, que saibades m\u00e1is sobre Serigraf\u00eda EO e co\u00f1ezades realmente c\u00f3mo somos: unha empresa que aposta polo uso dos m\u00e9todos tradicionais, pero que \u00e1 s\u00faa vez traballa coas tecnolox\u00edas m\u00e1is innovadoras e se preocupa por protexer o medio ambiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendo en conta estos valores, dese\u00f1amos un novo logotipo cos seguintes conceptos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A tipograf\u00eda escollida fai referencia aos procesos artesanais empregados no degradado, como se pode apreciar en cada letra, en honra \u00e1 serigraf\u00eda e \u00e1s artes gr\u00e1ficas:<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"998\" height=\"192\" src=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/tipo-de-letra.jpg?resize=998%2C192&#038;ssl=1\" alt=\"\" class=\"wp-image-16387\" srcset=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/tipo-de-letra.jpg?w=998&amp;ssl=1 998w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/tipo-de-letra.jpg?resize=300%2C58&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/tipo-de-letra.jpg?resize=768%2C148&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/tipo-de-letra.jpg?resize=700%2C135&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/tipo-de-letra.jpg?resize=600%2C115&amp;ssl=1 600w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Como icona que nos represente visualmente, integramos no logo a folla de carballo, xa que \u00e9 s\u00edmbolo cultural, natural, etnogr\u00e1fico, hist\u00f3rico e art\u00edstico de Galicia, especialmente da provincia de Lugo onde nacimos.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/oak-354641_1920.jpg?resize=512%2C342&#038;ssl=1\" alt=\"\" class=\"wp-image-16460\" width=\"512\" height=\"342\" srcset=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/oak-354641_1920.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/oak-354641_1920.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/oak-354641_1920.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/oak-354641_1920.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/oak-354641_1920.jpg?resize=700%2C467&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/oak-354641_1920.jpg?resize=600%2C400&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/oak-354641_1920.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1is, mediante esta folla de carballo, recordamos as miles e miles de follas de papel que utilizamos para realizar os nosos traballos de serigraf\u00eda e impresi\u00f3n en carteler\u00eda. Actualmente intentamos reducir o seu uso todo o posible e transformamos t\u00f3dolos bocetos e dese\u00f1os en documentos con formatos online e imaxes PDF, unha forma de demostrar o inter\u00e9s pola sostibilidade, a aposta pola ecolox\u00eda ao empregar tintas biodegrad\u00e1beis e o desexo de manter vivos os sentimentos que nos conectan coa nosa orixe e contorna.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/hoja_roble-removebg-preview.png?w=1060&#038;ssl=1\" alt=\"\" class=\"wp-image-16390\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>As cores que escollemos para esta icona son tres: verde, amarelo e marr\u00f3n, simulando as distintas etapas ou estaci\u00f3ns polas que pasan ano a ano as follas do carballo: desde que brotan na primavera e permanecen verdes durante todod o ver\u00e1n, ata que adquiren a cor amarelenta en pleno outono e acaban por caer coa chegada do inverno, transform\u00e1ndose nunha cor marr\u00f3n escura, como a terra na que se integran ata desaparecer e da que volve a surxir a natureza.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"170\" height=\"235\" src=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Imagen1-1.png?resize=170%2C235&#038;ssl=1\" alt=\"\" class=\"wp-image-16491\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>O nome que nos acompa\u00f1ou durante tanto tempo: \"Serigraf\u00eda EO\", como non pode ser doutra forma, continuar\u00e1 connosco, xa que desde o primeiro momento a serigraf\u00eda, \u00e9 a nosa actividade principal e queremos seguir destac\u00e1ndoa.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tam\u00e9n mantemos a referencia ao r\u00edo Eo, que nace na localidade de Fonteo, en Baleira (Lugo) e discorre entre os bosques\u00a0<a href=\"https:\/\/es.wikipedia.org\/wiki\/Especie_nativa\">aut\u00f3ctonos<\/a> de carballos mellor conservados de Galicia. No EO caen as s\u00faas follas, que a corrente transporta durante 99 km ata a s\u00faa desembocadura na R\u00eda de Ribadeo, no mar Cant\u00e1brico. Sendo Ribadeo, a vila de procedencia e d\u00f3nde estamos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"150\" src=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno.png?resize=1000%2C150&#038;ssl=1\" alt=\"\" class=\"wp-image-16689\" srcset=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno.png?resize=300%2C45&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno.png?resize=768%2C115&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno.png?resize=16%2C2&amp;ssl=1 16w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno.png?resize=700%2C105&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno.png?resize=600%2C90&amp;ssl=1 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Coa unificaci\u00f3n de todos estes elementos, conseguimos un logotipo m\u00e1is visual e actual, \u00e1 vez que innovador, cun toque tradicional que nos diferenza e nos representa \u00e1 perfecci\u00f3n, e que adem\u00e1is aporta un valor engadido que nos define totalmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao utilizar esas tres tonalidades distintas de cor de folla de carballo, cambiamos e eriquec\u00e9monos de imaxinaci\u00f3n para prestar os mellores servizos, contar cos produtos m\u00e1is novedosos e adaptarnos \u00e1s vosas necesidades, os nosos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desta forma, a partir de agora, podemos contar con diferentes versi\u00f3ns e formatos comerciais que utilizaremos para distinguir, por exemplo, varias li\u00f1as de negocio, e por que non... transmitir o noso obxectivo de seguir presentes no cambiante mercado, e ganas de satisfacer a todos os clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 o resultado:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"150\" src=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno-sin-titulo-2.png?resize=1000%2C150&#038;ssl=1\" alt=\"\" class=\"wp-image-16490\" srcset=\"https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno-sin-titulo-2.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno-sin-titulo-2.png?resize=300%2C45&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno-sin-titulo-2.png?resize=768%2C115&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno-sin-titulo-2.png?resize=700%2C105&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.serigrafiaeo.com\/wp-content\/uploads\/2021\/03\/Diseno-sin-titulo-2.png?resize=600%2C90&amp;ssl=1 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">E agora que entendedes os motivos, ogall\u00e1 vos guste tanto coma a n\u00f3s<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Eslogan: para completar a nova imaxe comporativa, incorporamos unha frase que tam\u00e9n nos representa: \"<em>Tradici\u00f3n e innovaci\u00f3n desde 1990<\/em>\".<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este eslogan, fai referencia aos m\u00e1is de 30 anos que levamos traballando no sector, mellorando cada d\u00eda, consolid\u00e1ndonos e crecendo; combinando as metodolox\u00edas m\u00e1is novedosas coas esixencias actuais de calidade, adaptadas aos medios artesanais de sempre, nas que somos especialistas e con os que conseguimos tan bos resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para culminar o proceso de renovaci\u00f3n da nosa marca, preparamos, tam\u00e9n acorde a este cambio, unha nova p\u00e1xina web, na que poderedes atopar toda a informaci\u00f3n que precisades sobre n\u00f3s, os nosos servizos e produtos, destacando a \"<em>serigraf\u00eda tradicional<\/em>\" onde somos pioneiros e unha nova li\u00f1a de \"camisetas de marca propia\" que aproveitamos a presentar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1is, atoparedes desde unha explicaci\u00f3n das t\u00e9cnicas que empregamos, ata detalles de dese\u00f1o e personalizaci\u00f3n de art\u00edculos, e alg\u00fans traballos destacados que realizamos con gran adicaci\u00f3n e esmero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podedes visitarnos en <a href=\"http:\/\/www.serigrafiaeo.com\">www.serigrafiaeo.com<\/a> e seguirnos nas nosas redes sociais: <a href=\"https:\/\/www.facebook.com\/Serigrafia-EO-1786568008156217\/\">Facebook<\/a> e <a href=\"https:\/\/www.instagram.com\/serigrafia_eo\/\">Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>En Serigraf\u00eda Eo estamos muy felices de contar con una nueva imagen de marca, pensamos que nos identifica mejor y que podremos estar m\u00e1s cerca de nuestros clientes. Por tanto, a continuaci\u00f3n, os presentamos el nuevo logotipo, y para que pod\u00e1is entenderlo, saber que significa&#8230;<\/p>","protected":false},"author":7,"featured_media":16492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os presentamos nuestra nueva imagen de marca<\/title>\n<meta name=\"description\" content=\"En Serigraf\u00eda Eo, hemos decidido cambiar nuestra imagen para hacerla m\u00e1s acorde a nuestros valores. \u00bfQuieres conocer el resultado?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.serigrafiaeo.com\/gl\/nueva-imagen-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"gl_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os presentamos nuestra nueva imagen de marca\" \/>\n<meta property=\"og:description\" content=\"En Serigraf\u00eda Eo, hemos decidido cambiar nuestra imagen para hacerla m\u00e1s acorde a nuestros valores. \u00bfQuieres conocer el resultado?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.serigrafiaeo.com\/gl\/nueva-imagen-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Serigraf\u00eda EO - 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